Assistant Manager, Email and Digital Marketing at Nima
San Francisco, CA, US

At the intersection of hardware, software and chemistry, we are developing breakthrough consumer products enabling you to know what is in your food, starting with Nima, a portable gluten sensor. We believe mealtime should be about the enjoyment of your food and your company, and not the worry about the potential repercussions of eating something unknown. We exist for you to eat with confidence and stay healthy!

 

We are an early-stage venture funded company and launched Nima last year. As our Assistant Manager, Email and Digital Marketing, you will join a small and nimble team. You will be responsible for delivering an amazing user experience through CRM and digital marketing journeys in order to build raving fans out of every user. Your challenge is to determine which are the highest impact journeys to create CRM and digital marketing experiences  to help establish our leadership position and drive a differentiated and sustainable marketing strategy for revenue growth. In this role, you have to be comfortable playing both digital strategist and tactician. We need a strategic thinker but also someone comfortable in a startup environment. We are seeking someone highly analytical who can combine data with channel strategy to deliver the perfect experience.




Responsibilities - Manage our email/CRM program:




    • Serve as the company's primary administrator

    • Manage internal stakeholders in execution of marketing campaigns set-up within the department’s marketing automation platform

    • Ensure accurate synchronization between our ESP and  internal and external databases

    • Identify and maintain existing marketing automation processes, procedures, SLA’s, programs and technical processes and workflows; implement improvements to enhance marketing productivity where it makes sense

    • Collaborate with the marketing team in the development and implementation of key demand creation, automated nurturing, and personalized journey experiences

    • Implement email execution best practices and uphold related standards for email marketing

    • Deploy and maintain outbound communication programs to support demand generation initiatives including nurture tracks for customer and prospect segments, welcome campaigns, customer upsell and cross-sell campaigns, and re-engagement campaigns

    • Oversee the processes to create new digital marketing campaigns

    • Coordinate with operations and web team to ensure successful system and process integration with other departments in order to accurately track all initiatives

    • Implement processes and systems to monitor competitor movements in the CRM competitive environment







Responsibilities - Digital Marketing




    • Run and optimize A/B tests in multi-channel journeys

    • Help develop and maintain Digital Measurement Framework for emails and multi- channel journeys to use as an overall health monitor and provide proactive recommendations to internal business members

    • Utilize segments and customer history data to provide personalized, multi-channel e-commerce experiences

    • Consulting with internal channels/functions to develop analyses that lead to actionable insights that accelerate profitable transactions







Qualifications - Experience




    • 1-3 years of online B2C analytics or e-commerce channel management experience

    • Experience with tools such as Mail Chimp, Marketo, Optimizely, and Google Analytics

    • Has informed decisions with market and competitive analysis







Qualifications - Personal Characteristics




    • Believes in our mission and cares about what we’re trying to achieve

    • Excellent communicator – written and oral

    • Analytical – can find meaning in numbers, and be a data-driven decision-maker

    • Excellent time management and organizational skills

    • Adept at learning web-based tools

    • Resourceful. Figures out how to achieve results creatively with finite resources

    • Thrives in a nimble, lean, unstructured, fast-paced startup

    • Works collaboratively and energetically

    • Impeccable integrity and ethical standards. Self-aware, accepting, honest, open, polite and respectful of others

    • Ability to have and debate an opinion, but with maturity to present a unified front once a decision is made

    • An undying commitment to personal growth and development

    • Delights in delighting customers.