Product Marketing Lead at Ceres Imaging
Oakland, CA, US

About the Product Marketing Lead position

The Product Marketing Lead will spearhead the messaging and communication of our products to the market. You will be responsible for strengthening our brand and boosting sales through outstanding product presentation, working closely with the marketing and sales teams. Your goal will be positioning and promoting products through the most profitable plan. Creative and quantitative thinking is a must for this position. The perfect candidate will be familiar with a variety of marketing techniques, such as varied pricing strategies and email campaigns.

Product Marketing Manager responsibilities are:

  • Translation of technical details into user benefits.

  • Creating compelling messages to be used across a variety of platforms, such as landing pages or ad campaigns

  • Follow and analyze market trends in order to best position our brand and products

  • Work alongside and within a variety of teams to implement strategies, from design and content to product and sales.

  • Evaluate projects using feedback from customers as well as relevant KPIs.

  • Study our products in order to work effectively in this role

Product Marketing Manager requirements are:

  • Background in copy writing, design, or similar field is a plus.

  • Proficiency in, and familiarity with, web analytics tools such as Google Analytics or WebTrends

  • Creativity, an eye for detail, and an analytical mind are necessary. These will take you a long way in crystallizing marketing campaigns.

  • BSc/BA in similar or related field such as Communications; proven prior experience as a Brand or Product Manager, or similar position.